Business Blog WebsitesCustomizing Wordpress themes for professional business blog websites.

We are very pleased with the website for our favorite Portland wheel repair company, WheelKraftNW. This is an excellent example of what a company website can be, taking advantage of the modern technology available, particularly WordPress as a website engine.  This enables them to be more in touch with their customers and expand their online presence.  Blogs are a great way for clients of a business to give opinions and ask questions from the business owners.  Company owners, through articles and responses to clients, have a greater opportunity to establish themselves as industry experts.

To the untrained eye a blog website looks like the rest, but it allows the company to add and expand to their site at any time without the help of a web designer.  WheelKraftNW has been able to empower their clients with information on products and services they offer through the pages on their site.  Through the blog posts, they provide knowledge of proper wheel care and industry tips on how to prevent wheel damage.  By posting articles, and not just pages like a normal website, they are expanding their search engine reach through optimization and encouraging internet traffic to their site.

Blogs are not hassle free but they do expand their user’s capabilities.    On our blog dedicated to web design consulting, we state, “Content management systems, including WordPress Blogs, still require a significant setup investment.  But once they are up, the business owner or the secretary can edit and create all new pages, posts, news and links – which brings the power back home.” This means that if you have a new product, service or discount you want to offer the community you don’t have to go through a long set up process.  You can piggy back on the work already set up and expand your site quickly and easily.  This saves you time and money by allowing you to do the work yourself.  And who knows more about your business than you?

As we’ve mentioned, the use of blogs as opposed to standard web sites has many benefits for businesses, including:

1.       Syndication

2.       Content management

3.       Upgradeability

4.       Price

5.       Serviceability

6.       Editable

7.       Appearance

WheelKraftNW takes advantage of all these benefits on its blog site.  They continuously expand their business to business page to include more and more qualified mechanics to refer to their customers.  By working together the businesses can give referrals to each other while guaranteeing a quality job for their clients.  The people at WheelKraftNW want their clients to think of them as not just a wheel repair shop, but as a friend in the auto industry they can rely on.  They point out that the wheel maintenance services you need, can be done quickly and easily at your location.

Establishing your credibility as an industry expert is a great way to draw in potential customers and establish name recognition as someone who knows what they are talking about.  By using a blog site instead of a website WheelKraftNW is making the necessary steps to ensure their business’s site will grow with the business.  They will save money and time by going the next step in business web site evolution.  Is your company ready to evolve?